Netflix unveils viewing statistics – and they might surprise you!
Netflix has revealed data about which shows their users like to watch at different times of the day, and the results may surprise you.
According to streaming data, which included accounts across more than twenty countries over a period of six months, the time of day made a significant different as to what shows users decided to watch on Netflix’s platform.
Breakfast viewing was skewed in favour of comedies, which was a clear winner at around 6am in the morning. Apparently early risers were more 34% likely to enjoy the exploits characters of Barney Stinson on How I Met Your Mother or other sitcoms than at any other time of the day.
At lunchtime, Netflix viewers are most likely to be in the mood for some drama – with 47% of the viewing audience at that time tuning in for dramas such as Orange is The New Black and Breaking Bad on the platform.
As one might expect, drama is also the one to beat in the evenings, with thrillers such as The OA enjoying dominance in the early to mid-evening.
However, as bedtime draws nearer users are more likely to switch over to comedy again to help get them in the mood for sleep. By 11pm, the drama is beginning to filter out for the world of comedies to gain a final foothold in the day’s viewings.
Those who enjoy watching telly in the very early hours of the morning are not ignored, however, and interestingly, they’re 24% more likely to be watching documentaries at this time than any other time of the day.
Cindy Holland, Netflix’s Vice President of Original Content said: “For years our lives had to fit around television, now it’s the other way around.”
“We’ve given consumers control and it’s interesting to see the behaviours that emerge when viewers aren’t tied to a schedule. And even more so to see that these routines are replicated by millions the world over.”