Made In Chelsea’s Georgia ‘Toff’ Toffolo argues reality TV stars “do have a brain”
Made In Chelsea star Georgia ‘Toff’ Toffolo has spoken about the importance of being a positive role model for young girls on social media.
The I’m A Celebrity…Get Me Out Of Here! winner revealed she is mindful of the companies she chooses to collaborate with on her Instagram page.
Speaking to the BBC, she said: “I make no secret of the fact I monetise Instagram and I don’t think you should be ashamed of that.
“I am an influencer and I tend to do a lot of clothing posts because it’s completely inoffensive. I need content, I wear high street like Missguided and Boohoo, so collaborating with them is a safe bet.”
However, Toff explained that, while she is happy to make money via social media platforms, it is important to her that she promotes appropriate content.
“Lots of people who do reality TV do have a brain but there’s a box we’re all put in,” she said. “I’m very mindful of my young following, I now have nearly two million followers and I have to consider the content I upload and at the same time be organic and normal.”
The celebrity is also keen to engage her following in political and intellectual issues.
She continued: “I’m not scared of showing me in my dressing gown, but I balance it out by talking about politics and voter engagement – young, fun but serious sometimes as well.
“My message is, shout about politics and tell people why you don’t like the establishment, but I don’t care who you vote for as long as you vote! Political apathy is a real problem at the moment and people tend to avoid talking about it.”
When asked if there were any particular brands she would refuse to work with, Toff replied: “I always get asked to endorse diet pills – I think they’re disgraceful.
“I won’t sell anything that promises a change in someone that I haven’t tried myself and seen a change with.”
Made In Chelsea continues Monday at 9pm on E4.
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