Lord Alan Sugar says The Great British Bake Off on C4 will be a “total disaster”
The Apprentice‘s Lord Sugar has voiced the complaints of television viewers across the UK in claiming that The Great British Bake Off is going to be a “total disaster” once it transfers over to Channel 4.
“I think it’s going to be a total disaster,” Sugar told the Radio Times. “Think about their personal credibility as the production company, if this thing bombs on Channel 4. I mean, the difference between 15 million viewers, right, which Bake Off got, to possibly settling down to about 3 million on Channel 4, surely that’s got to mean something to them, hasn’t it?”
Like judge Mary Berry and presenters Mel Giedroyc and Sue Perkins, Lord Alan Sugar has pledged his own allegiance to the BBC. The famous, self-starting businessman assured us that he would not follow a rival broadcaster onto another channel if the same was to happen to The Apprentice, which returns for another year next Thursday. He said, “My loyalty is with the BBC. The rights owner would need to run it past me, because they’d need to sound out whether I’d go with it, and then would be told no.”
“I think they [the BBC] are getting a raw deal these days. I mean, because they make something successful like Bake Off or The Voice, then suddenly a commercial channel comes along and just goes and buys it off them, and greedy production companies sell it to them. I don’t find that morally correct.”
Judge Paul Hollywood does not seem too similarly concerned with the ethical implications of the programme moving to Channel 4, however, and has followed where the money is going; it is reported that Channel 4 has paid a whopping £75m to air Bake Off for the next three years.
Will Channel 4 be able to keep the so dearly-loved baking show alive? Or is Sugar right in thinking it will be a recipe for disaster? We will have to see.
The Great British Bake Off continues on Wednesday at 8pm on BBC One.
The news series of The Apprentice begins on Thursday 6th October on BBC One.